Socialite Collection

Style with Socialite: The Calder

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  1. WiseWear Socialite Collection: The Calder in Palladium, $299.95
  2. Steve Madden Raela Pump in Black Nubuck, $109.95
  3. Ivanka Trump Marled Knit Top in Black Heather Gray, $79
  4. KUT Lincoln Faux Leather Drape Front Jacket in Bordeaux, $88
  5. Kate Spade Cedar Street Small Jensen Leather Tote in Black, $378
  6. Nadri Round Cubic Zirconia Stud Earrings in Silver/Clear Crystal, $38 
  7. Citizens of Humanity Skinny Stretch Leggings in Axle, $188

 

This week, we’re pairing the beloved Calder with that modern street-chic “cool girl” style. Perfect for any occasion; you can sport this outfit in the office, at a work happy hour, to a girls’ night out, or even date night. Luxe textures paired with chic layers and a flattering color palette is the perfect recipe to looking effortlessly fashionable. You can pull this simple look together by grabbing your wardrobe staples (i.e. black skinny jeans, leather jacket, neutral-colored top, and a pair of sexy pumps), swipe on some red lipstick, and voilà, you’re ready to hit the streets in style! 

Feel the Difference with Socialite

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From Socialite’s 
tech features to fashion & design elements, we’ve covered a whole lot of ground this past month. As you can (hopefully) tell, we’ve dedicated so much time and brainpower into creating the perfect wearable for all women alike.

Since the inception of wearable tech, consumers have been limited to a narrow selection of wearables; most of which have paid little attention to aesthetics. First generation wearables are clunky, rubber, with colors that are either too masculine or too vibrant. Can a modern day woman get some variety up in here?! Thinking from such a consumer’s perspective, we bent over backwards to incorporate the most important details and features into an all-in-one product that speaks for itself. 

Because the modern day woman is one of many things (class, independence, beauty and brains, to name a few), we tackled the great challenge of creating a solution that would help her achieve this ever-delicate balance. Behold, the Socialite Collection! 

To top off this month’s theme of #DiscoverWiseWear, we’ve compiled our thoughts on what sets Socialite apart from others in the exciting newfound world of fashion-first wearables.

  • Breakthrough Technology 
    • We combined the latest in ultra-small accelerometer technology and motion processing units into a small, light, but powerful package that could fit within a bracelet. Naturally, being all metal, the bracelet generated a challenging technological obstacle – how to get the radio signal out of the bracelet. We engineered an innovative solution using the bracelet itself (being electrically conductive) as part of the antenna, resulting in two U.S. patent applications. The advanced sensors are housed in the BRAIN component (bottom half of bracelet), offering the most accurate activity tracking and seamless two-way communication between the user and the device.
  • Equal Parts Function + Fashion
    • Instead of limiting the consumer to one primary function (i.e. Fitbit and activity tracking, Ringly and mobile notifications), we combined three meaningful features into one bracelet. This includes activity trackingmobile notifications, and distress messaging. Each feature plays a fundamental role in most users’ lifestyles, for their sake of health & wellness, constant connectivity, and safety. While we do specialize in sensing technologies, we also have a strong focus on design and aesthetics – simply put, making things truly wearable. 
    • To us, fashion is equally as important as function… especially in the realm of wearables. What’s the point if you’re not crazy about wearing it? Wearables can serve many purposes, but the one most overlooked is its ability to serve as a form of self-expression. As mentioned in Socialite Design Elements and Inspiration, “we wanted to design pieces that would be fitting for all kinds of lifestyles and spent a lot of time considering how and when the bracelet would be worn throughout the day.” We think the Socialite is perfect for ladies who are always hustling on-the-go, are rather health-conscious, jump from work to working out, desire to stay connected without the extra noise, etc. No matter where you go or what outfit you’re wearing, Socialite is fitting for all occasions.
  • High-Quality Materials
    • Each Socialite bracelet is made of brass and plated with precious metals, such as gold and palladium. Our fine, nonporous metal materials are made to maintain its quality and shine over time. Such materials also provide a more intimate and luxurious feel for users. We also designed Socialite to fit any person with a wrist circumference of 6.5 inches or less, so the bracelet has enough free space to move in sync with your body.

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  • Interchangeability: Mix-and-Match to Your Style 
    • All bracelets in the Socialite Collection are interchangeable with one another, so you can separate the top portion from the bottom and change styles as often as you’d like. You have the ability to mix and match different styles with the simple detachment of the top and bottom halves using a small screwdriver. Purchase different platings and style to build your very own Socialite Collection.
  • Made to Fit Your Lifestyle 
    • Socialite’s ability to mix and match is one way you can customize the bracelet to accommodate your outfit or mood. You can also customize and manage the following settings on the accompanying Socialite mobile app:
      • Pre-approved list of contacts
      • Vibration patterns
      • Touch patterns
      • Types of notifications
      • Monitor your activity throughout the day (i.e. number of steps, distance traveled, time active/inactive, calories burned)

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We are thrilled to officially release the Socialite Collection later this November! Interested in learning more? Explore our 
existing blog topics or head over to www.WiseWear.com to pre-order before it’s too late! Still have questions? Shoot an email to Info@WiseWear.com.

Socialite Design Elements & Inspiration

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Earlier this month, we finally got a chance to sit down with Lee Chan, our Chief Fashion & Design Advisor, and interviewed her on the design elements and inspiration behind the Socialite Collection. We compiled the best of her thoughts in Q&A form. Enjoy! 

Q: Where and how did you start the design process for the Socialite Collection? 

A: We first started out with the basics by fully understanding who the user is, what she truly wants, and what she would gravitate towards in terms of aesthetics, form, and value. Wearing jewelry is a form of self-expression. It can be considered a rather sensual experience because of how close it touches the skin. Bearing this concept in mind, we approached the design process with a strong emphasis on how it would feel to wear the bracelet. Would it be comfortable and versatile enough to wear all day long? Could we create a universal fit that would accommodate the curvature of all wrists? Such an intimate and tactile approach involved a number of steps, including hand sketching, wax casting, 3D printing, and steel mold injection. It was certainly a grueling process of trial and error… we cycled through several iterations before settling on the perfect designs that embodied the right elements of comfort and sophistication. 

Q: What inspired the designs of the bracelets?

A: The inspiration for the Socialite Collection spanned from both history and geometric forms. Our infatuation with Italian links and interlocking geometries served as the ultimate foundation for the Calder. We incorporated fun and tasteful elements of symmetry so that the bracelet looks stunning from virtually every angle. The connected links represent unity between beauty and technology, bringing the best of both worlds together into one harmonious piece. The design was inspired to represent community, passion, and balance. The Calder has the most unique geometric form out of the collection. The Duchess was created out of a modern translation of traditional insignia jewelry. There is a long history associated with the insignia ring, often used as a personal signature for rulers & leaders and/or a symbol of family heritage. We were interested in playing around with this concept and eventually translated the ring design into a bracelet. The rectangular flat top served as the perfect face to expose a pop of color. The Duchess serves as a token of remembrance, symbolizing traditional values of love, strength, and promise. This style is perfect for those who seek a blend of modern and traditional detail. And finally, for the Kingston, we reimagined the WiseWear logo, with the intent to symbolize the company’s philosophy of creating beautiful things with true purpose. The design is rather modern and sleek, with the subtlest of details. If you look at the bracelet from a side angle, you will see a deep “W” indentation that replicates the WiseWear logo. It’s also a faint representation of a heartbeat, which symbolizes the generosity of life and wellness. The metal pearls add some texture to its smooth metallic surface, adding a touch of contemporary elegance.


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Original design sketch of the Calder


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Original design sketch of the Duchess

 


Original design sketch of the Kingston

Original design sketch of the Kingston

 

Q: Were there any specific design features and requirements that you had to conceptualize around? Any specific objectives you were trying to achieve?

A: We knew that the beauty of the technology could only be concealed and packaged into a beautiful accessory. Therefore, our goal was to create something that was truly beautiful, versatile, comfortable, and luxurious – something that could instantly make a woman feel confident from the moment she put it on. We wanted to design pieces that would be fitting for all kinds of lifestyles and spent a lot of time considering how and when the bracelet would be worn throughout the day. I believe the Socialite Collection has a strong degree of versatility, in the sense that you can wear it to the office, to your son’s soccer game, to a girls’ night out, or to a fancy date night.

Q: Describe how the woman comes into play. 

A: I truly believe that when a woman finds a piece of jewelry, it’s an emotional connection with the beauty of the design and how the jewelry makes her feel. We tuned into those feelings throughout the design process and wanted to stay true to the customer’s desire of identifying with something that’s truly wearable. We wanted her to see the collection and immediately imagine herself wearing it in a variety of settings.

Q: How do you feel about the integration of fashion and technology? Where do you see it going? 

A: The integration of fashion and technology, aka “fashionology”, is incredibly important because the world needs more products that wear and function well. Offering wearable products that function well, but lack in the comfort and style department quickly defeats the purpose. Once something is worn on the body, it becomes an object of fashion. The language of fashion is one of identity and value; and it’s something that technology is now learning to speak. Although technology may already be fully integrated in the consumer’s everyday life, I am confident that it will become more seamless, especially with a growing focus in fashion and design. The marketplace for fashion-first wearables is bound to skyrocket in the next few years. I look forward to seeing how engineers and designers will collaborate and innovate. 

Q: What’s your favorite part about the Socialite Collection?

A: That’s a difficult question to answer… there are many aspects to appreciate. I love that these bracelets combine the best of technology and style. It’s unlike anything else I’ve seen in the market. It’s a true representation of both beauty and brains, which is typically deemed unattainable. Socialite defies those odds and empowers women to have it all. I also love the versatility of the collection, and the fact that all bracelets are interchangeable with one another. Playing on the metaphorical expression, the formation of the bracelet is actually made up of two components – the BEAUTY and the BRAIN. Users have the ability to mix and match different styles with the simple detachment of the top and bottom halves. The bottom half is called the BRAIN, which houses the advanced sensing technology. The top half is called the BEAUTY and is purely jewelry with no technical components. Women have the choice to buy multiple BEAUTYs and can assemble them to the BRAIN in no time with a small screwdriver.

 

Getting Down to the Specifics

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If you’ve been following our blog, you are now probably an expert on Socialite and its main functions, including activity trackingmobile notifications, and distress messaging. It keeps you safe in urgent (or awkward) situations. It tracks your activity and performance throughout the day. It keeps you connected to the people and things that matter most, without being overly distracting. What else does Socialite do? Let’s get down to the specifics! 

Beyond functionality, check out the accommodating product specifications that make Socialite a unique and innovative wearable:

Longevity. Each Socialite bracelet is made of brass and plated with precious metals, such as gold and palladium. Our fine, nonporous metal materials are made to maintain its quality and shine over time. Such materials also provide a more intimate and luxurious feel for users. We also designed Socialite to fit any person with a wrist circumference of 6.5 inches or less, so the bracelet has enough free space to move in sync with your body.

Battery + Battery Life. Socialite comes with a clip charger that charges by any 110V outlet or USB device. Without an LED screen to power, Socialite has an average battery life of approximately 72 hours depending on individual usage.

Bluetooth LE. So first off, you’re probably wondering… what does Bluetooth LE even mean? Bluetooth is a local signal that works within approximately 25 feet of your mobile device for short range data transfer. LE stands for Low Energy and is relevant to your device’s power consumption. Being low means that it consumes less of your device’s power to fuel your Bluetooth. When you’re more than 25 feet away from your phone, Socialite’s distress messaging and haptic mobile notifications will not work. However, it will continue to track your activity for hours on end. Once you’re back in Bluetooth range, your activity tracking and mobile notifications will update accordingly.

Without your phone, Socialite is simply a versatile accessory that adds a touch of sophistication to any outfit!

Haptic Technology. Vibrate once when you hit your daily goal of 10,000 steps. Vibrate twice for incoming texts. Vibrate three times for incoming calls. Tap three times for help. Socialite utilizes haptic technology, a mechanical stimulation that recreates the sense of touch by applying forces, vibrations, or motions to deliver real-time sensory feedback to the user. This tactile approach enables seamless two-way communication between the user and bracelet, and ultimately provides an enjoyable, screenless experience. Using gentle, yet firm vibrations, Socialite keeps you informed of your progress, performance, and mobile communications throughout the day.

To touch is to experience, but to feel is to live. – Loren Klein

Now it’s your turn to experience and live a better life with Socialite!

Mobile App. Socialite pairs with your mobile device, so you can receive real-time mobile notifications and updates on your activity performance throughout the day. You can manage your list of pre-approved contacts, vibration patterns, touch patterns, types of notifications, and monitor your activity on the accompanying Socialite mobile app. The app is available to download for free in the Apple App Store and Google Play Store.

Water Resistance. Socialite is water-resistant, but not waterproof. It cannot be fully submerged in water, so we strongly advise against taking it for a dip in the pool or bath. However, it is safe for handwashes, showers, splashes, sweat, or any wet weather conditions.

We thought long and hard to create a wearable that could fit seamlessly into all kinds of lifestyles. We are confident that Socialite embodies many different qualities and features that make your life a little bit easier, safer, healthier, and smarter. What are your favorite features? What did we miss?

The S’s of Socialite – Silent Mobile Notifications

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Connection. It’s something we all need to stay happy, healthy, and sane. As humans, our need to connect is just as fundamental as our need for food and water. Luckily, today’s progressive technology has made it easier than ever to share information, keep in touch with our loved ones, and stay up-to-date with the world… but, do you ever feel too connected to connect?

In 2012, Time magazine conducted an international poll that asked 5,000 participants about their relationships with their smartphones. You can click here to read the full-length article. Here’s what the poll revealed:

  • 84% of respondents said that they could not go a single day without their cell phones
  • 50% of Americans sleep with their phone next to them like a teddy bear or a spouse
  • 20% of respondents check their phone every 10 minutes

So it comes as no surprise that we are all virtually addicted to our screens to some extent. With new smartphone apps, features, and updates rolling in every day, there’s no doubt that these staggering percentages have only escalated to new heights.

With this growing problem in mind, our team of engineers thought long and hard to find a happy medium – to allow users to stay in touch without the fuss of constant, disruptive notifications. Circling back to our previous post, which discusses Socialite’s screenless connectivity, we felt that it was important to integrate a feature that would allow users to lose the screen, not the moment.

Socialite connects to your phone so you can receive real-time mobile notifications in the form of gentle vibrations. This includes incoming calls, text messages, emails, alarms, and calendar reminders. You can manage your list of pre-approved contacts, vibration patterns, and types of notifications on the accompanying Socialite mobile app. This allows you to filter out the unnecessary noise, and keep you connected to the people and things that matter most.

With Socialite, you’ll never miss another beat. The important ones, at least. Now you can stay connected without having to constantly reach for your phone.

In the wise words of Marlo Thomas…

“Despite our ever-connective technology, neither Skype nor Facebook – not even a telephone call – can come close to the joy of being with loved ones in person.”

What do you think about Socialite’s silent mobile notification feature? Or the fast-growing addiction to smartphones and screens in general?

The S’s of Socialite – Smart Activity Tracking

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In this day and age, it’s incredibly easy to get lost in the shuffle of everyday life. As soon as we get off work, we’re rushing to get home, put dinner on the table, walk the dog, squeeze in some quality time with family, and get at least six hours of sleep to fully recharge for the next day. Does this sound seemingly familiar? If so, what’s missing from the equation? Making time for yourself and your health & wellness. 

Unfortunately, there is no immediate, quick fix. You can’t turn healthy and fit overnight… but you can start your journey towards a balanced lifestyle by consistently monitoring your activity. Doing so naturally compels you to become conscious of your eating habits and level of physical activity throughout the day. Although these lifestyle changes will seem a bit challenging at first, it will eventually become a part of your daily routine to a happier, healthier way of living. And fortunately, Socialite is here to help. 

Socialite’s smart activity tracking feature records your step count, distance traveled, time active/inactive, and calories burned. By tracking your progress on the accompanying Socialite mobile app, you can identify your strengths, spot areas for improvement, and stay on course. And the best part? Doing it all in style. Unlike other plastic activity trackers currently offered in the market, Socialite actually combines design elements of taste and sophistication. Its brass material and gold & palladium plating boost its luxurious appeal to a point where you forget that you’re actually wearing an activity tracker. Being truly wearable certainly helps with reaching your goals – because the more you wear it, the more accurate the activity tracking. 

So, what goals should you aim for? 

  1. Step Count. Get at least 10,000 steps in each day. 
  2. Distance Traveled. Aim to walk, jog, or run at least 5 miles each day. 
  3. Time Active / Inactive. You should try to sleep at least 6-7 hours every night, and squeeze in at least 30 minutes to 1 hour of physical activity. 
  4. Calories Burned. This really depends on your goals… Did you know that you can drop 1 pound a week if you burn 500 calories a day? Slash your fat by burning at least 3,500 calories a week!

By tracking your activity and performance throughout the day, Socialite helps you better understand your body and what it needs to achieve optimal health. But at the end of the day, it’s entirely up to you to make smarter decisions for a healthier you.

Tell us what you think about Socialite’s smart activity tracking feature! Which health stats matter most to you?

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