8 Things That (We Believe) Boost Confidence

The word “confidence” shouldn’t be scary or something we think we can’t achieve. At WiseWear, our goal is to make sure every woman feels confident wearing our Socialite Collection, no matter where they are. But our bracelets aren’t the only things that make us feel confident (although they sure do help). Today, we are sharing 8 things that we believe boost confidence.

1. A Bright/Bold Lipstick

Who says it has to be a special occasion in order to whip out the red lipstick? Many women feel confident when they get all dressed up and wear a bold lip. So what if you rocked a bright lip color during the day? Instead of making a statement with your lips at night, change it up and make one during the day. People will love the fact that you are trying something different!

2. A Pretty Dress

Wearing your favorite sweatpants may be the most comfortable thing in the world, but we know they don’t always make us feel like we look our best. Try wearing a comfy, pretty floral dress when running errands. We promise it will make you feel like you actually put some effort into your look (even if you’re bare-faced or it was a dry shampoo kind of day)!

3. A Great Skincare Routine

Instead of piling on the makeup day after day and stressing out about covering up your imperfections, put time and thought into your skincare. When you carefully choose skincare products that are actually targeting what your skin needs, it makes your makeup application so much easier. Plus the better your skin looks, the better you will feel inside and out.

4. A New Haircut/Hair-Do

When you have been stuck with the same haircut or hairstyle for too long, it can become very boring. Sometimes you just need to try something totally different from your current do and take a risk. If you are someone with long, pin-straight hair, try chopping off those luscious locks (as scary as that sounds) and throw some beach waves spray in there. Or incorporate little braids to give your hair some contrast. Sporting a new hairstyle oddly feels like you’re a brand new woman and can give you a boost of confidence.

5. Buy Yourself Some New Shoes

This one is sort of a no-brainer and let’s face it, almost every woman is good at this. I think we can all agree that when you’re not feeling your absolute best, purchasing a brand spanking new pair of shoes cheers you up almost instantly.

6. Go Get A Manicure

Spending time (and splurging a bit) on yourself, whether it’s your nails, hair, or eyebrows, can make you feel really good about yourself. When you start neglecting your appearance, it tends to have a negative effect on your well-being. Set time for yourself once a week to go get a manicure (or even do it yourself at home).

7. Eat Healthy and Get Enough Exercise

Consuming a healthy, balanced diet and getting your body moving often go hand in hand. Both can be really hard to achieve, mostly because things like life and responsibilities tend to get in the way. But we must remember that when we take care of our bodies and give them the proper nutrients that they need, it allows our minds to feel empowered and to view life in a more positive way, thus giving us that boost of confidence!

8. Socialite Collection

So we may be a bit biased on this last one, but our Socialite Collection really does boost our confidence! WiseWear uses innovative technology to develop features like distress messaging, activity tracking, and mobile notifications. No matter where you are in the world, our Socialite Collection keeps you informed about your own activity, up to date with your loved ones, and most importantly- it works to keep you safe. So you can be confident whether you’re running to the store or vacationing far away from home.

Former Miss Texas International 2005, Breanna Allerkamp, Shares Her Story To Inspire Others With Cancer

FORMER MISS TEXAS INTERNATIONAL 2005, BREANNA ALLERKAMP, believes in taking full advantage of time. Married since 2012, Breanna and her husband Jim know just how precious time is since Breanna’s cancer diagnosis in June of 2012 at the age of 27. After being married for only a month Breanna was diagnosed with Stage I breast cancer on June 4, 2012. Breanna remembers telling her mom, “I don’t want to die.” Her mom and her doctor both said, “you will not – we will fight it.”

After meeting with a surgeon and oncologist to determine her next steps, Breanna flew to the Cleveland Clinic to get a second opinion. In July of 2012 she had a double mastectomy and her port for chemotherapy was put in. Breanna started chemotherapy in August 2012 and ended in December 2012 after six treatments. She then started a year of targeted therapy with Herceptin.

Although the former pageant winner received a clean bill of health after her mastectomy, her treatment continued. After taking Tomoxifen, an estrogen blocker, for three years, Breanna came off of the drug in January of 2016 because she and her husband were ready to start a family. During this time Breanna returned to college and received her Masters in Business in May of 2016. In July of 2016 Breanna and Jim started IVF, but in August 2016 doctors did an ultrasound and found the cancer had returned and had spread to her pectoral muscle and lymph nodes. Doctors recommended that the couple not continue trying to have children due to the estrogen in her body as  Breanna’s cancer is estrogen driven and she is a carrier of the BRAC gene.

This time the cancer was Stage 3 and required Breanna to endure 16 rounds of chemotherapy. She will have surgery again this month and radiation will start 4-6 weeks after surgery, 5 days a week for 6 weeks.

When asked about her future hopes and dreams, Breanna, of course, hopes to face the future cancer-free and possibly add to her family by adoption or surrogacy.

Breanna tells her story to offer her first-hand knowledge of the disease to help others as well as to inspire those who are going through a cancer diagnosis to have hope and to continue to live life to the fullest. She feels that positivity goes a long way – stay positive no matter how difficult it seems. You can do it!

Breanna and her husband Jim love to travel every chance they get, but are happy to be settled in their home with their beloved corgi, Hugo.

Fitness + Lifestyle Blogger GOFITJO Shares Her Fitness Journey With Us

Joanne Encarnacion, aka GOFITJO, is a fitness and lifestyle blogger whose main focus is to convey how important achieving self-love and self-confidence through fitness and wellness is for all the hardworking women out there. In addition to managing her fitness/lifestyle blog 24/7, she is also the mother to two daughters and in the process of becoming a certified health and nutrition coach. If that doesn’t scream #GirlBoss, we don’t know what does! Joanne took the time out of her busy schedule to let us know more about the inspiring woman behind GOFITJO, her advice for women juggling it all, and what she loves most about her Duchess smart bracelet.

1. Tell us more about you, your blog, GOFITJO, and how your fitness journey began.

Hello my name is Joanne Encarnacion, but I also go by Jo. I’m a fitness and lifestyle blogger from SF Bay area raising two beautiful daughters with my incredibly talented husband Jonathan. I’m currently becoming a certified health and nutrition coach and so excited to helping people design their lives around movement and proper nourishment. My life wasn’t always this way though. I’ve been working for as long as I can remember and when you’ve focused a lot of your energy on your career and building a life sometimes your own health gets put on the backburner. A little over 3 years ago I found myself battling with depression and realizing that it was caused by my lack of self care and focus on my health and wellbeing. I was getting ready for a Sunday family outing with my little family and as I was checking out myself for the final time in my daughter’s full length mirror, my daughter Airis, who was 9 years old at the time said to me, “Mom you look so pretty.” I quickly snapped at her and said, “No I’m not; I’m fat and ugly.” The look on her face is one I will never forget, I crushed her heart. In her eyes I was her queen,the most beautiful woman she had ever seen. She took off running into the hallway upset with me. This was my “aha” moment. It all of a sudden clicked, how could I be the example of a strong woman if I didn’t see that in myself? How could I tell her she’s beautiful, capable and talented if I couldn’t even see that in me? This is when I knew things had to change. I started to change my relationship with food and exercise and began to truly see the effects of a healthier lifestyle that had fitness and nourishment as it’s cornerstone. What began as a weight loss journey became a lifelong journey of self development, growth, and continuous practice of self-love.

2. How do you juggle all of the responsibilities of being a full-time fitness/lifestyle blogger and a mother of two kids?

It takes a lot of support from my partner in crime my husband, organization skills, and a lot of heart and hustle. Aside from full-time fitness/lifestyle blogger I’m also studying to become a certified health and nutrition coach, which has got me spending most of my free time hitting the books. As the former Director of Curation at VSCO I’ve always had to juggle a pretty full plate especially working in the start up world. Part of that juggle is understanding that balance is individual and doesn’t look the same for everyone. I live off of my Google Calendar so everything from my workouts, family events, school tests, blogging, content/collaboration deadlines, my husband’s work calendar, and my social calendar are all in one place. If it’s not there, I get a little lost. I’ve learned to embrace life in the present, taking it hour by hour at a time. This approach has really helped me take control of a busy day and keep things from feeling to overwhelmed. Having an adaptable approach to a jam packed calendar is truly the key to balance.

3. What was your Aha! moment that propelled you into the world of fitness blogging?

High school was a tough period of my life. My folks moved around a lot so my relationships with friends were constantly shifting and changing. It always seemed as if my foundations were always shifting and because of that I turned to journaling and writing. I found myself sharing my struggles of growing up with depression to my church community during high school and its when I realized at a young age that sharing our stories of struggle was the the best way to heal and build a sense of belonging. When I started my fitness journey I knew I needed support. It was my first time embarking on something this big and I knew how much I succeed in it. At the time I shared my fitness journey on Instagram, I used it as a daily journal. About a year into my fitness journey I decided to start a blog and one thing really lead to another. Now it’s become a destination for inspiration and connection for some and it’s awesome!

4. What would be the biggest piece of advice you could give to someone who is struggling with low self-esteem?

Stop comparing yourself to others and remember that you’re amazing as you are. The hardest thing is that often times the causes of self-esteem issues are lack of self-worth. The best thing to do is to do a quick inventory on your life and the things that matter the most and bring you happiness and joy. Then ask yourself how do you get more of that into your life.

5. We know that a healthy mind equals a healthy body. With that being said, how do you keep a healthy mind/outlook while focusing on your fitness goals?

I practice gratitude daily. Most of my workouts begin with a 5 minute warm-up during that time instead of focusing on trying to turn on the “beast mode”, I focus on the things I’m grateful for such as an able body and my overall health. There are others in this world who are struggling to get out of bed due to some illness or those who were born unable to walk. Finding gratitude in the things we have currently have always allowed me to have a much more healthier approach to what I do in life especially my fitness goals.

6. Being so busy must take a toll on you personally. Tell us some of your favorite ways you like to unwind.

Some of my favorite ways to unwind include a workout, but in the moments that I can’t get that in or I’ve already done that for the day retreating to my bedroom diffusing essential oils while I meditate get me grounded immediately. Some other favorites are warm epsom salt baths, quiet dinners with the family, and walking around Target alone (yes sometimes this is one way I unwind).

7. As a mother of two young daughters, what is your advice to them on staying healthy and having a positive body image?

Often times in our house we focus a lot of characteristics that are not physical. My youngest who is 6 will point out the things she loves about her older sister’s personality. My eldest daughter is 12 and that is such a crucial age to start laying down the foundation to building a positive and healthy lifestyle. Because my daughter witnessed my transformation and was the catalyst to it, I don’t really give her advice that’s any different than I give a grown woman. We talk openly at home about the changes happening in her body at this age so that it doesn’t become a “weird” thing for her growing up. I think often times we underestimate the influence we have as adults on the younger generation and instead of giving them advice, we need to simply live by example.

8. We know you’ve been wearing your Duchess in gold. Tell us what feature you enjoy the most.

I love the simplicity of the design and the discreet notification alerts. I’ve gotten so many compliments on it as a bracelet and it always throws people off when I say it’s an activity tracker and tech device.

9. WiseWear is all about losing the screen, not the moment. Since most of your day is probably spent in front of a screen, how do you find ways to disconnect?

I set pretty firm boundaries around my tech time. During my workout sessions my phone is typically on do not disturb so that I can put my intention and time into my workout session. When I’m out with friends I rely on my tech devices like Wisewear to send me discreet notifications so that I can focus on the people I’m with. We all have a tendency to get caught up in documenting the moments we live in, but sometimes it’s about just living in the moment. And that is something I try my best to truly honor.

10. What advice would you give other women who are trying to balance motherhood, a career and a healthy lifestyle?

If there is anything I’ve learned from all the women mentors that I’ve had in my life, they are all simply trying to figure it out. We are all just wingin’ it and sometimes the best way to own your life and be the #girlboss in all areas of your life is learning that you can’t do it all and accepting that things won’t be perfect all the time, but you’re doing your absolute best.

Top 7 Summer Essentials for on the Go

With the heat rising and vacation plans in full swing, Saurab’s here with your 7 summer season essentials you can’t wait to have. Now that summer is upon us, you’ll be finding us in the comfort of these items for the remainder of the season. Continue on for modest and splurge-worthy trends to partake in.

1. Socialite Bracelet. This smart bracelet by Wisewear is designed to keep you healthy, safe, and connected to what matters most. It tracks your activity, provides your mobile notifications, and is all concealed under beautiful jewelry. This summer season, the Socialite will empower you to feel your most confident on the inside and out.

Feel the glamour of the Duchess for $345.00.


(Image source: Wisewear)


2. A one of a kind digital picture frame. Access your photos from your social media platforms and create playlists of your favorite moments. The Nixplay mobile app connects to your frame so you now have the convenience to upload from wherever you are. No more memory sticks or cards;Nixplay is fully digital and wireless. You don’t have to be a techie to fall in love with this smart gadget. Be sure to check out customizable cases in various colors and designs to keep your device safe. This summer, stay connected with the frame that displays a lifetime of photos, instantly.

Check out Nixplay Seed for $99.99.


3. Unordinary Sunglasses. Summer is the time to play around and loosen up your style. Prepare for a hot summer and don’t worry about spending big bucks on designer frames. Go out to your local mall and find something that screams YOU! If that includes classic shapes and colors, then so be it. Just have fun with it and try something new.

Be sure to visit Forever 21 for fun and affordable pairs starting at $5.00 with this unique CatEye pair starting at $6.



(Image source: Forever 21)


4. Tote Bag. You may not even notice it, but your closet is probably packed with one of these. Find one that has a lighter color and tone to it giving it a summer vibe. It could be a vibrant pop of color, something subtle and neutral, or a beautiful pastel print.Want to really make a splash on the pier or around your shops?

Try the Betsey Johnson French Fry cross body retailing at $64.00.


(Image source: Betsey Johnson)


5. Casual Sandals. Looking for that perfect summer pair? Go out and look for something minimal with a small ankle strap. If you prefer to show off your vibrancy through your shoes, then by all means go for that bright shoe. Maybe you have on a vibrant colored outfit and you want to play it cool with your shoes, then we suggest a crisp white or simple black.

Be sure to be on the hunt for these Metallic Lace Up sandals from White House Black Market retailing at $98.



(Image source: White House Black Market)


6. Statement necklace. If your outfit needs some bling or you want to dress it up for that memorable date night, throw on a large necklace and you are all set.See Charming Charlie for great statement pieces.

The Seaside Bead Set is the perfect addition to your seaside looks for $15.00.




(Image source:Charming Charlie)


7. Solid Tee. This classic will never let you down. This can be worn rain or shine and can be dressed up and dressed down. Throw on a cardigan or blazer and make it a date night look, or leave it as it is and throw on some cute shoes and sunglasses, making it a casual summer go to look.

Check out H&M for some solid colored tees starting at $5.99.


(Image source: H&M)


There you have it, 7 must haves for this summer. Hopefully this list helped you focus on what is essential this hot summer season. Remember, you have to feel confident in order to try something new. Don’t be afraid to branch out of your comfort zone. What better time than summer to do so?

Now go grab that frozen margarita, because you’ll be equipped for a bold summer.


Author Biography:


Saurab Prabhakar is a SEO & Outreach Intern at the Marketing Zen Group, and currently writes content on behalf of the digital picture frame experts at Nixplay. He writes creative content and enjoys his work. You’ll find him instructing Group Fitness classes and enjoying great food. You can connect with Saurab on LinkedIn as well as Twitter@saurabspins.



An Inside Look: WISEWEAR x IRIS Launch Party

We officially announced and celebrated our latest collaboration with Iris Apfel on March 18 at the charming Carlyle Hotel, located in the heart of Manhattan. To commemorate this exciting milestone, we invited a handful of New York’s finest tastemakers and trendsetters to join us for a celebratory brunch and meet-and-greet. Attendees included Christina Caradona, Lainy Hedaya, Troy Alexander, Meaghan Hartland, Noelle Sciatica, Melissa Kravitz, Gregory DelliCarpini Jr., Rachel Iwanyszyn, Erica Blumenthal, and more!

For those of you who are unfamiliar with the 94-year-old style icon, Apfel has an accomplished background in fashion and interior design, and has spent decades curating her eccentric wardrobe of clothing and accessories from all around the globe. A veteran in the fashion industry, Apfel has developed a taste that is refined, worldly, and unique in every sense. Needless to say, we’re thrilled to see what she’ll bring to the table as we join forces to design our next line of smart jewelry. We hope you enjoy the inside look at our #WISEWEARxIRIS launch party! Be sure to follow us on Facebook, Twitter, and Instagram for the latest news and updates!

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Iris Apfel

Lainy Hedaya

Erica Bloomenthal, Fran Kremtcil, Lainy Hedaya

Iris Apfel

Breakfast with WiseWear and Iris Apfel

Iris Apfel

Gregory DelliCarpini Jr

Rachel Iwanyszyn

Bela Rossmann, Troy Alexander

Gerald Wilmink, Iris Apfel

Gregory DelliCarpini Jr

Breakfast with WiseWear and Iris Apfel

Gerald Wilmink6

Christina Caradona

Lainy Hedaya

Gerald Wilmink, Iris Apfel

Breakfast with WiseWear and Iris Apfel

Iris Apfel

Iris Apfel

Gregory DelliCarpini Jr

Gerald Wilmink, Erica Bloomentha

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Gerald Wilmink, Iris Apfel

The 5 W’s Behind WiseWear


Welcome! First and foremost, we are beyond thrilled to launch our blog so you can get know WiseWear on a more personal level. After all, we’d like to think of ourselves as more than just a tech company… but rather, a resource in the community that touches on health, fashion, technology, and more. Our blog will feature a variety of content, ranging from advice on how to live a healthy, balanced lifestyle to exclusive, behind-the-scenes coverage.

We’d like to dedicate our first blog post to the basics – get to know us!

WHO: WiseWear is a fashion tech hybrid company that creates luxury wearables. While we specialize in advanced sensing technologies, we also have a strong focus on fashion, design, and aesthetics – simply put, making things truly wearable. Our experienced team consists of top engineers and scientists, hailing from Caltech, Vanderbilt, Notre Dame, and the University of Texas, whose backgrounds include biomedical engineering, electrical engineering, and applied physics. We also collaborate closely with fashion designers, who have consulted for reputable brands such as Coach, Swatch, Rachel Zoe, and Alexis Bittar.

Team WiseWear 1
A few of our team members, including (L to R): David Elam, Bennett Ibey, Brian Anderson, Jerry Wilmink, Ron Barnes, Jason Wilson, Jordan Ramirez, Ed Leahey.

WHAT: We recently launched our first line of luxury smart jewelry called the Socialite Collection. This line consists of three smart bracelet designs, including the Calder, the Duchess, and the Kingston. The bracelets are fully integrated with advanced features such as activity tracking, mobile notifications, and distress messaging. Each bracelet is made of brass and plated in precious metals such as gold and palladium. Such brass material allows the bracelets to be water-resistant, antimicrobial, hypoallergenic, and considerably more durable than other wearables currently offered in the market. We have plans to continue collaborating with top fashion brands & designers to offer more styles, as well as upcoming product lines that will appeal to both men and women.

The three styles of our Socialite Collection, including (L to R): the Calder, the Kingston, the Duchess.

WHERE: Our headquarters are located in the heart of the San Antonio medical district. We also have an office in Austin.

A typical day at our in-house research & development lab, testing sensing and antenna technology.

WHEN: It all began in September 2013 when Dr. Gerald “Jerry” Wilmink founded the company out of his San Antonio garage.

WHY: Health is important to us – it’s the root of all things. Without it, we can’t fuel forward to think, create, and make the world a better place. Dr. Wilmink founded WiseWear on the belief that healthy lifestyles should be easy to achieve and maintain with the ease of technology. That is, technology that is truly wearable and desired to be worn on a day-to-day basis. Our goal is to make healthy a habit so consumers can better understand their bodies, monitor their health & wellness, and ultimately, live a balanced lifestyle. Beyond technology, fashion and design also play a crucial role in the creative ingenuity behind our products. We strive to create wearables that serve a true purpose, without sacrificing style.

So what now? Visit us often and be on the lookout for exciting new content published on a weekly basis. Stay in the loop as we roll out new features, styles, designs, and product updates. And don’t be shy! We’re always happy to hear your thoughts, comments, and suggestions.

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