DiscoverWiseWear

Getting Down to the Specifics

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If you’ve been following our blog, you are now probably an expert on Socialite and its main functions, including activity tracking, mobile notifications, and distress messaging. It keeps you safe in urgent (or awkward) situations. It tracks your activity and performance throughout the day. It keeps you connected to the people and things that matter most, without being overly distracting. What else does Socialite do? Let’s get down to the specifics!

Beyond functionality, check out the accommodating product specifications that make Socialite a unique and innovative wearable:

Longevity. Each Socialite bracelet is made of brass and plated with precious metals, such as gold and palladium. Our fine, nonporous metal materials are made to maintain its quality and shine over time. Such materials also provide a more intimate and luxurious feel for users. We also designed Socialite to fit any person with a wrist circumference of 6.5 inches or less, so the bracelet has enough free space to move in sync with your body.

Battery + Battery Life. Socialite comes with a clip charger that charges by any 110V outlet or USB device. Without an LED screen to power, Socialite has an average battery life of approximately 72 hours depending on individual usage.

Bluetooth LE. So first off, you’re probably wondering… what does Bluetooth LE even mean? Bluetooth is a local signal that works within approximately 25 feet of your mobile device for short range data transfer. LE stands for Low Energy and is relevant to your device’s power consumption. Being low means that it consumes less of your device’s power to fuel your Bluetooth. When you’re more than 25 feet away from your phone, Socialite’s distress messaging and haptic mobile notifications will not work. However, it will continue to track your activity for hours on end. Once you’re back in Bluetooth range, your activity tracking and mobile notifications will update accordingly.

Without your phone, Socialite is simply a versatile accessory that adds a touch of sophistication to any outfit!

Haptic Technology. Vibrate once when you hit your daily goal of 10,000 steps. Vibrate twice for incoming texts. Vibrate three times for incoming calls. Tap three times for help. Socialite utilizes haptic technology, a mechanical stimulation that recreates the sense of touch by applying forces, vibrations, or motions to deliver real-time sensory feedback to the user. This tactile approach enables seamless two-way communication between the user and bracelet, and ultimately provides an enjoyable, screenless experience. Using gentle, yet firm vibrations, Socialite keeps you informed of your progress, performance, and mobile communications throughout the day.

To touch is to experience, but to feel is to live. – Loren Klein

Now it’s your turn to experience and live a better life with Socialite!

Mobile App. Socialite pairs with your mobile device, so you can receive real-time mobile notifications and updates on your activity performance throughout the day. You can manage your list of pre-approved contacts, vibration patterns, touch patterns, types of notifications, and monitor your activity on the accompanying Socialite mobile app. The app is available to download for free in the Apple App Store and Google Play Store.

Water Resistance. Socialite is water-resistant, but not waterproof. It cannot be fully submerged in water, so we strongly advise against taking it for a dip in the pool or bath. However, it is safe for handwashes, showers, splashes, sweat, or any wet weather conditions.

We thought long and hard to create a wearable that could fit seamlessly into all kinds of lifestyles. We are confident that Socialite embodies many different qualities and features that make your life a little bit easier, safer, healthier, and smarter. What are your favorite features? What did we miss?

The S’s of Socialite – Signal for Distress

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Let’s face it – as women, we’ve all experienced the unpleasant fear and anxiety of walking home alone after dusk. The casual catcalls and street harassment don’t make you feel any more comfortable. Then, there’s the thought of being approached by an attacker or being followed home. Improbable things happen. There’s always the slim chance of getting caught in a situation where your trusty can of pepper spray and/or self-defense skills just won’t do.

Personal safety and security is a crucial concern for everyone, but especially for women. Because of this, the WiseWear team felt that it was imperative to include a feature that would allow women to feel safe and confident at all hours of the day. Whether you’re going for a morning run before sunrise or walking through an empty parking garage at midnight, Socialite gives you the power to do it with confidence.

Our advanced security feature allows you to send a distress signal to your loved ones in times of potential danger. By tapping on your Socialite, you can send a discreet text message to your pre-approved list of contacts, along with your geolocation and sound/video recording of your surroundings. You can train your bracelet to recognize a unique tap sequence (think of it as a password) and manage your list of approved contacts on the accompanying Socialite mobile app.

At face value, this feature appears simple, but its uses are boundless. Besides the threat of a violent assault, there are a number of potential urgent situations where you can utilize Socialite’s unique security feature.

Accidents. Accidents happen all the time. Some can leave you immobile, while others can be near fatal. Either way, you need help – and you need it fast. For instance, if you’ve slipped down the stairs and find yourself alone at a standstill, tap your Socialite to let your loved ones know you’re at risk. Another example would be a car accident. In the midst of chaos and confusion, you can’t find your cell phone to call 911. Tap your Socialite to let your loved ones know you need immediate help.

Violence. In light of October being Domestic Violence Awareness Month, we recognized that Socialite could serve as the perfect means to send a distress signal, in the most covert way possible. Instead of visibly reaching for your phone, tap your Socialite to send a tip-off for help to your loved ones.

Social Situations. Meeting a blind date from OkCupid or a stranger from Craigslist can be a hair-raising experience, especially when alone. The security of being able to quickly tap your Socialite to alert your ICE contacts (along with your geolocation) is priceless. Knowing that help is only a simple tap away creates a peace of mind that truly makes all the difference.

While these are only a few examples that demonstrate the usability and convenience of Socialite’s security feature, we are hopeful that the possibilities are endless. Can you think of any other sticky situations where Socialite would come in handy? We’d love to hear your thoughts!

The S’s of Socialite – Silent Mobile Notifications

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Connection. It’s something all humans need to stay happy and sane. Our need to connect is just as crucial as our need for food and water. Luckily, today’s progressive technology has made it easier than ever to share information, keep in touch with our loved ones and stay up-to-date with the world… but, do you ever feel too connected to connect?

In 2012, Time magazine conducted an international poll that asked 5,000 participants about their relationships with their smartphones. You can click here to read the full-length article. Here’s what the poll revealed:

  • 84% of respondents said that they could not go a single day without their cell phones
  • 50% of Americans sleep with their phone next to them like a teddy bear or a spouse
  • 20% of respondents check their phone every 10 minutes

The main takeaway: we are all virtually addicted to our screens, one way or another. With new smartphone apps, features and updates rolling in every day, there’s no doubt that these staggering percentages have soared to new heights.

With this growing problem in mind, our team of engineers thought long and hard to find a happy medium – to allow users to stay in touch without the fuss of constant, disruptive notifications. Circling back to our previous post, which discusses Socialite’s screenless connectivity, we felt that it was important to integrate a feature that would allow users to lose the screen, not the moment.

Socialite connects to your phone so you can receive vibrating notifications for:

  • Incoming calls
  • Text messages
  • Emails
  • Calendar reminders
  • Low phone battery

On the mobile app, you can customize your notifications and vibration patterns (i.e. choose one vibration for text messages, two vibrations for calendar reminders, and three vibrations for incoming calls).

With the lack of a distracting LED screen and silent mobile notifications, Socialite was designed to filter out the unnecessary noise, so you can focus on what’s in front of you. Give yourself the option to stay connected to the people and things that matter most without constantly reaching for your phone.

With Socialite, you’ll never miss another beat. The important ones, at least.

In the wise words of Marlo Thomas…

“Despite our ever-connective technology, neither Skype nor Facebook – not even a telephone call – can come close to the joy of being with loved ones in person.”

 

The S’s of Socialite – Smart Activity Tracking

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Nowadays, it’s incredibly easy to get lost in the shuffle of life. As soon as we get off work, we’re rushing home to put dinner on the table, walk the dog, squeeze in some quality time with family and get at least six hours of sleep to fully recharge for the next day. Does this sound seemingly familiar? What’s missing from the equation? Making time for yourself and your health & wellness.

Unfortunately, there is no immediate, quick fix. You can’t turn healthy and fit overnight… but you can start your journey towards a balanced lifestyle by consistently monitoring your activity. Doing so naturally compels you to become conscious of your eating habits and level of physical activity throughout the day. Although these lifestyle changes will seem a bit challenging at first, it will eventually become a part of your daily routine to a happier, healthier way of living. And fortunately, Socialite is here to help.

Socialite’s smart activity tracking feature records your step count, distance traveled, time active/inactive, and calories burned. By tracking your progress on the accompanying Socialite mobile app, you can identify your strengths, spot areas for improvement, and stay on course. And the best part? Doing it all in style. Unlike other plastic activity trackers currently offered in the market, Socialite actually combines design elements of taste and sophistication. Its brass material and gold & palladium plating boost its luxurious appeal to a point where you forget that you’re actually wearing an activity tracker. Being truly wearable certainly helps with reaching your goals – because the more you wear it, the more accurate the activity tracking.

So, what goals should you aim for?

  1. Step Count. Get at least 10,000 steps in each day.
  2. Distance Traveled. Aim to walk, jog, or run at least 5 miles each day.
  3. Time Active / Inactive. You should try to sleep at least 6-7 hours every night, and squeeze in at least 30 minutes to 1 hour of physical activity.
  4. Calories Burned. This really depends on your goals… Did you know that you can drop 1 pound a week if you burn 500 calories a day? Slash your fat by burning at least 3,500 calories a week!


By tracking your activity and performance throughout the day, Socialite helps you better understand your body and what it needs to achieve optimal health. But at the end of the day, it’s entirely up to you to make smarter decisions for a healthier you.

Tell us what you think about Socialite’s smart activity tracking feature! Which health stats matter most to you?

The 5 W’s Behind WiseWear

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Welcome! First and foremost, we are beyond thrilled to launch our blog so you can get know WiseWear on a more personal level. After all, we’d like to think of ourselves as more than just a tech company… but rather, a resource in the community that touches on health, fashion, technology, and more. Our blog will feature a variety of content, ranging from advice on how to live a healthy, balanced lifestyle to exclusive, behind-the-scenes coverage.

We’d like to dedicate our first blog post to the basics – get to know us!

WHO: WiseWear is a fashion tech hybrid company that creates luxury wearables. While we specialize in advanced sensing technologies, we also have a strong focus on fashion, design, and aesthetics – simply put, making things truly wearable. Our experienced team consists of top engineers and scientists, hailing from Caltech, Vanderbilt, Notre Dame, and the University of Texas, whose backgrounds include biomedical engineering, electrical engineering, and applied physics. We also collaborate closely with fashion designers, who have consulted for reputable brands such as Coach, Swatch, Rachel Zoe, and Alexis Bittar.

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A few of our team members, including (L to R): David Elam, Bennett Ibey, Brian Anderson, Jerry Wilmink, Ron Barnes, Jason Wilson, Jordan Ramirez, Ed Leahey.

WHAT: We recently launched our first line of luxury smart jewelry called the Socialite Collection (get it here, for an exclusive pre-order price of $299.95). This line consists of three smart bracelet designs, including the Calder, the Duchess, and the Kingston. The bracelets are fully integrated with advanced features such as activity tracking, mobile notifications, and distress messaging. Each bracelet is made of brass and plated in precious metals such as gold and palladium. Such brass material allows the bracelets to be water-resistant, antimicrobial, hypoallergenic, and considerably more durable than other wearables currently offered in the market. We have plans to continue collaborating with top fashion brands & designers to offer more styles, as well as upcoming product lines that will appeal to both men and women.

The three styles of our Socialite Collection, including (L to R): the Calder, the Kingston, the Duchess.

WHERE: Our headquarters are located in the heart of the San Antonio medical district. We also have an office in Austin.

A typical day at our in-house research & development lab, testing sensing and antenna technology.

WHEN: It all began in September 2013 when Dr. Gerald “Jerry” Wilmink founded the company out of his San Antonio garage.

WHY: Health is important to us – it’s the root of all things. Without it, we can’t fuel forward to think, create, and make the world a better place. Dr. Wilmink founded WiseWear on the belief that healthy lifestyles should be easy to achieve and maintain with the ease of technology. That is, technology that is truly wearable and desired to be worn on a day-to-day basis. Our goal is to make healthy a habit so consumers can better understand their bodies, monitor their health & wellness, and ultimately, live a balanced lifestyle. Beyond technology, fashion and design also play a crucial role in the creative ingenuity behind our products. We strive to create wearables that serve a true purpose, without sacrificing style.

So what now? Visit us often and be on the lookout for exciting new content published on a weekly basis. Stay in the loop as we roll out new features, styles, designs, and product updates. And don’t be shy! We’re always happy to hear your thoughts, comments, and suggestions.

The S’s of Socialite – Screenless Connectivity

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This month, we proudly introduce a multi-post series called, “The S’s of Socialite,” which will guide you through the unique features of the Socialite. This week’s post focuses on the Socialite’s screenless connectivity, written by WiseWear’s Chief Technology Officer, Bennett Ibey.

Have you ever been in deep conversation with someone only to hear the cringe-inducing sound of their mobile phone? As they reach for that phone, you can feel their attention leaving you and the conversational energy drain. As you standby in suspended conversation, you inherently feel less important than that mobile device. As the interruption continues, you begin to resent the device, the person who sent the email, the internet in general, and mobile communication.

Unfortunately, as the conversation resumes, the depth and importance of the conversation, “the moment”, has been lost. While years ago, such actions would have been considered disrespectful and socially impolite, they have now become commonplace and even acceptable. All too often, our mobile devices get priority over people robbing us of face-to-face interaction filled with verbal and nonverbal emotion.

While, our mobile phones have transformed how we connect with each other and the world, they have made it more difficult to “detach” where deep attention and human interaction/intimacy are critical. Therefore, one technical challenge for companies designing wearable electronics is to retain the connectivity of a mobile device, but free the wearer from the mobile tether. We, at WiseWear, have intentionally avoided a “screen” on the Socialite to “de-tech” the user experience without “detaching” them from the world.

Using simple vibration patterns felt only by the user and invisible to bystanders, the wearer is discretely notified of important text, email, phone call, or calendar events allowing them to take action or ignore the notification invisibly. Personal settings within the mobile application can be set to only vibrate when your husband, son or daughter, work, or a close friend contact you avoiding the all-to-common social disruption of spam emails, unimportant texts, or unsolicited phone calls. This simple, yet intuitive connection to the world allows the wearer to truly embrace human interaction without relentless interruption, while knowing they are not missing important communication.

Unfortunately, wrist worn screens do not circumvent this problem, they may actually exacerbate it making interruptions easier to respond to rather than manage. Current screened wearable devices just place another stylish social distraction into the arsenal to sabotage human social engagement. Having been around both mobile phones and smart watch technology for most of my adult life, I can assure you that staring at your wrist to read a text is not less annoying than picking up your phone. Both actions cause immeasurable disruption to human engagement and communicate to whomever you are speaking that they are not as important to you as whatever just happened on their phone. While many may disagree with my assertions regarding social disruption of mobile devices ask yourself this question: How do you feel when someone checks their watch during conversation with you?

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