Design

GOFITJO Loves WiseWear Collection

Joanne Encarnacion, aka GOFITJO, is a fitness and lifestyle blogger whose main focus is to convey how important achieving self-love and self-confidence through fitness and wellness is for all the hardworking women out there.

In addition to managing her fitness/lifestyle blog 24/7, she is also the mother to two daughters and in the process of becoming a certified health and nutrition coach. If that doesn’t scream #GirlBoss, we don’t know what does! Joanne took the time out of her busy schedule to let us know more about the inspiring woman behind GOFITJO, her advice for women juggling it all, and what she loves most about her Duchess smart bracelet.

1.Tell us more about you, your blog, GOFITJO, and how your fitness journey began.

Hello my name is Joanne Encarnacion, but I also go by Jo. I’m a fitness and lifestyle blogger from SF Bay area raising two beautiful daughters with my incredibly talented husband Jonathan. I’m currently becoming a certified health and nutrition coach and so excited to helping people design their lives around movement and proper nourishment. My life wasn’t always this way though. I’ve been working for as long as I can remember and when you’ve focused a lot of your energy on your career and building a life sometimes your own health gets put on the backburner. A little over 3 years ago I found myself battling with depression and realizing that it was caused by my lack of self care and focus on my health and wellbeing. I was getting ready for a Sunday family outing with my little family and as I was checking out myself for the final time in my daughter’s full length mirror, my daughter Airis, who was 9 years old at the time said to me, “Mom you look so pretty.” I quickly snapped at her and said, “No I’m not; I’m fat and ugly.” The look on her face is one I will never forget, I crushed her heart. In her eyes I was her queen,the most beautiful woman she had ever seen. She took off running into the hallway upset with me. This was my “aha” moment. It all of a sudden clicked, how could I be the example of a strong woman if I didn’t see that in myself? How could I tell her she’s beautiful, capable and talented if I couldn’t even see that in me? This is when I knew things had to change. I started to change my relationship with food and exercise and began to truly see the effects of a healthier lifestyle that had fitness and nourishment as it’s cornerstone. What began as a weight loss journey became a lifelong journey of self development, growth, and continuous practice of self-love.

2.How do you juggle all of the responsibilities of being a full-time fitness/lifestyle blogger and a mother of two kids?

It takes a lot of support from my partner in crime my husband, organization skills, and a lot of heart and hustle. Aside from full-time fitness/lifestyle blogger I’m also studying to become a certified health and nutrition coach, which has got me spending most of my free time hitting the books. As the former Director of Curation at VSCO I’ve always had to juggle a pretty full plate especially working in the start up world. Part of that juggle is understanding that balance is individual and doesn’t look the same for everyone. I live off of my Google Calendar so everything from my workouts, family events, school tests, blogging, content/collaboration deadlines, my husband’s work calendar, and my social calendar are all in one place. If it’s not there, I get a little lost. I’ve learned to embrace life in the present, taking it hour by hour at a time. This approach has really helped me take control of a busy day and keep things from feeling to overwhelmed. Having an adaptable approach to a jam packed calendar is truly the key to balance.

3.What was your Aha! moment that propelled you into the world of fitness blogging?

High school was a tough period of my life. My folks moved around a lot so my relationships with friends were constantly shifting and changing. It always seemed as if my foundations were always shifting and because of that I turned to journaling and writing. I found myself sharing my struggles of growing up with depression to my church community during high school and its when I realized at a young age that sharing our stories of struggle was the the best way to heal and build a sense of belonging. When I started my fitness journey I knew I needed support. It was my first time embarking on something this big and I knew how much I succeed in it. At the time I shared my fitness journey on Instagram, I used it as a daily journal. About a year into my fitness journey I decided to start a blog and one thing really lead to another. Now it’s become a destination for inspiration and connection for some and it’s awesome!

4.What would be the biggest piece of advice you could give to someone who is struggling with low self-esteem?

Stop comparing yourself to others and remember that you’re amazing as you are. The hardest thing is that often times the causes of self-esteem issues are lack of self-worth. The best thing to do is to do a quick inventory on your life and the things that matter the most and bring you happiness and joy. Then ask yourself how do you get more of that into your life.

5.We know that a healthy mind equals a healthy body. With that being said, how do you keep a healthy mind/outlook while focusing on your fitness goals?

I practice gratitude daily. Most of my workouts begin with a 5 minute warm-up during that time instead of focusing on trying to turn on the “beast mode”, I focus on the things I’m grateful for such as an able body and my overall health. There are others in this world who are struggling to get out of bed due to some illness or those who were born unable to walk. Finding gratitude in the things we have currently have always allowed me to have a much more healthier approach to what I do in life especially my fitness goals.

6. Being so busy must take a toll on you personally. Tell us some of your favorite ways you like to unwind.

Some of my favorite ways to unwind include a workout, but in the moments that I can’t get that in or I’ve already done that for the day retreating to my bedroom diffusing essential oils while I meditate get me grounded immediately. Some other favorites are warm epsom salt baths, quiet dinners with the family, and walking around Target alone (yes sometimes this is one way I unwind).

7. As a mother of two young daughters, what is your advice to them on staying healthy and having a positive body image?

Often times in our house we focus a lot of characteristics that are not physical. My youngest who is 6 will point out the things she loves about her older sister’s personality. My eldest daughter is 12 and that is such a crucial age to start laying down the foundation to building a positive and healthy lifestyle. Because my daughter witnessed my transformation and was the catalyst to it, I don’t really give her advice that’s any different than I give a grown woman. We talk openly at home about the changes happening in her body at this age so that it doesn’t become a “weird” thing for her growing up. I think often times we underestimate the influence we have as adults on the younger generation and instead of giving them advice, we need to simply live by example.

8. We know you’ve been wearing your Duchess in gold. Tell us what feature you enjoy the most.

I love the simplicity of the design and the discreet notification alerts. I’ve gotten so many compliments on it as a bracelet and it always throws people off when I say it’s an activity tracker and tech device.

9. WiseWear is all about losing the screen, not the moment. Since most of your day is probably spent in front of a screen, how do you find ways to disconnect?

I set pretty firm boundaries around my tech time. During my workout sessions my phone is typically on do not disturb so that I can put my intention and time into my workout session. When I’m out with friends I rely on my tech devices like Wisewear to send me discreet notifications so that I can focus on the people I’m with. We all have a tendency to get caught up in documenting the moments we live in, but sometimes it’s about just living in the moment. And that is something I try my best to truly honor.

10.What advice would you give other women who are trying to balance motherhood, a career and a healthy lifestyle?

If there is anything I’ve learned from all the women mentors that I’ve had in my life, they are all simply trying to figure it out. We are all just wingin’ it and sometimes the best way to own your life and be the #girlboss in all areas of your life is learning that you can’t do it all and accepting that things won’t be perfect all the time, but you’re doing your absolute best.

 

 

An Inside Look: WISEWEAR x IRIS Launch Party

AN INSIDE LOOK: WISEWEAR x IRIS LAUNCH PARTY

We officially announced and celebrated our latest collaboration with Iris Apfel on March 18 at the charming Carlyle Hotel, located in the heart of Manhattan. To commemorate this exciting milestone, we invited a handful of New York’s finest tastemakers and trendsetters to join us for a celebratory brunch and meet-and-greet. Attendees included Christina Caradona, Lainy Hedaya, Troy Alexander, Meaghan Hartland, Noelle Sciatica, Melissa Kravitz, Gregory DelliCarpini Jr., Rachel Iwanyszyn, Erica Blumenthal, and more!

For those of you who are unfamiliar with the 94-year-old style icon, Apfel has an accomplished background in fashion and interior design, and has spent decades curating her eccentric wardrobe of clothing and accessories from all around the globe. A veteran in the fashion industry, Apfel has developed a taste that is refined, worldly, and unique in every sense. Needless to say, we’re thrilled to see what she’ll bring to the table as we join forces to design our next line of smart jewelry. We hope you enjoy the inside look at our #WISEWEARxIRIS launch party! Be sure to follow us on Facebook, Twitter, and Instagram for the latest news and updates!

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Iris Apfel

Lainy Hedaya

Erica Bloomenthal, Fran Kremtcil, Lainy Hedaya

Iris Apfel

Breakfast with WiseWear and Iris Apfel

Iris Apfel

Gregory DelliCarpini Jr

Rachel Iwanyszyn

Bela Rossmann, Troy Alexander

Gerald Wilmink, Iris Apfel

Gregory DelliCarpini Jr

Breakfast with WiseWear and Iris Apfel

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Christina Caradona

Lainy Hedaya

Gerald Wilmink, Iris Apfel

Breakfast with WiseWear and Iris Apfel

Iris Apfel

Iris Apfel

Gregory DelliCarpini Jr

Gerald Wilmink, Erica Bloomentha

Breakfast with WiseWear and Iris Apfel

Breakfast with WiseWear and Iris Apfel

Gerald Wilmink, Iris Apfel

A New Era of Wearables with Iris Apfel

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She’s bold. She’s fierce. She’s the 94-year-old style icon who’s designing your next wearable. Meet Iris Apfel, the new face of WiseWear.

For those of you who are unfamiliar with this feisty fashionista, you’ve probably come across her unforgettable face at some point – it’s often adorned with those iconic, thick-rimmed spectacles. Or you’ve probably heard someone mention her as “that lady with the glasses.” Perhaps you’ve seen her charming documentary IRIS (if you haven’t, it’s now being featured on Netflix).

For the past 60-something years, Iris has graced the world with her artistic talent and impeccable taste. Her career set off in 1950 when she and her husband launched Old World Weavers, a restorational textile company. Together they traveled the world, shopping for fabrics while simultaneously building Iris’ eccentric collection of one-of-a-kind accessories and fashion pieces. She also served as an interior designer for the White House for nearly half a century, working with the wives of nine presidents.

 

Iris, searching for fabrics for her clients, while discovering unique non-Western pieces.
Iris, fabric shopping for clients, while discovering unique non-Western pieces.

 

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Iris with her husband, Carl, in the 1950s during their travels. 

 

Iris with her husband, Carl, at a gala dinner in Miami, 2008.
Iris and Carl, at a gala dinner in Miami, 2008.

 

Well affiliated with the New York interior design crowd, Iris eventually grabbed the attention of a curator from the Met Museum, who caught wind of her ostentatious wardrobe. He asked if she would create an art exhibition showcasing her personal collection of fashion and accessories accumulated throughout the years. It was this exhibition, dubbed Rara Avis: Selections from the Iris Apfel Collection, that set Iris apart as something very rare and far from ordinary. Today, she continues to inspire people of all ages to adopt their own unique style as the truest form of self-expression.

 

Iris installing an ensemble at Peabody Essex Museum, similar to the pieces displayed at the Metropolitan Museum of Art in New York.
Iris installing an ensemble at Peabody Essex Museum, similar to the pieces displayed at the Metropolitan Museum of Art in New York.

 

This is one of many reasons why we wanted to work with Iris. Her years of wisdom and wit make her the perfect example of a modern day woman – confident, beautiful, smart and independent. To put it in other words, she’s a true symbol for beauty and brains. If you’ve seen her documentary, you’ll know exactly what we’re talking about.

In the documentary, you might also recall Iris touching on the frequent, sometimes fatal, issue of her friends falling. The self-proclaimed “geriatric starlet” has undergone two hip operations herself – one after tripping over the hem of an Oscar de la Renta dress at a Paris fashion shoot. This recurring topic of seniors at risk of falling was one that sparked an interest with Iris, as soon as she learned that our founder’s grandfather had experienced such a fatal fall (read about it in this Fast Company article).

 

Behind the scenes with Iris and WiseWear founder, Dr. Gerald Wilmink.
Behind the scenes with Iris and WiseWear founder, Dr. Gerald Wilmink.

 

His passing was what inspired Dr. Wilmink to start WiseWear. As stated in the article, Wilmink’s original plan was to create a hearing aid that could measure when the user was at risk of falling, and would react by telling the user to sit down. Although the hearing aid never came to fruition, one thing led to another – ultimately resulting in an antenna system that could transmit Bluetooth signals through metal. This is now the breakthrough technology that fuels our Socialite smart bracelets.

Although Socialite can’t detect falls (just yet), it can track your activity, provide vibrating mobile notifications, and send distress signals to your loved ones in times of potential danger. The unique safety feature is one that Iris values most, stating that, “something like this can alert those who care about me if I take a flop because falling can be very dangerous, particularly when you get old in age.”

 

Lavish and lovely: a shot from her latest documentary, IRIS, shot and directed by Albert Maysles.

 

By tapping the bracelet to your custom sequence (i.e. three taps), Socialite sends a discreet text message to your pre-approved list of contacts, notifying them of your exact location. Beyond falls, you can also tap the bracelet when feeling vulnerable, threatened, or endangered. Click here to read more about how the safety feature works.

During our one-on-one interview, Iris made a point that, “this is not just technology that’s useful for elderly people; there are a lot of young people that can benefit as well. The Socialite bracelet can measure your activity, how active you are, and all kinds of good stuff. We don’t want any couch potatoes in the crowd.”

At 94 years young, the slender muse is still always on-the-go, flying from international fashion shows to photo shoots and elite social events. She admits that she is very active and doesn’t sit still very much.

 

The Calder, from L to R: in Palladium, Rose Gold, and Gold.
The Calder, from L to R: in Palladium, Rose Gold, and Gold.

 

On another note, Iris also believes that the “de-teching” aspect of Socialite will serve useful, with vibrating mobile notifications and lack of a distracting LED screen. She once said, “People are so tied up in the worst parts of technology these days. They don’t use their imagination.

If we’ve learned one thing, it’s that imagination is vital to spark creativity and innovation. Iris has preserved a unique childlike quality to imagine a world of endless possibilities – and it’s unlike anything we’ve encountered before with any other fashion designer.

With Iris by our side, we’re feeling more inspired than ever to design a fresh line of luxury wearables and introduce it to the high-fashion world. Indeed, technology is a beautiful thing and wearing it should be too. Cheers to a new era of fashion-first wearables that truly speak style.

 

A Recap of CES 2016

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If you couldn’t already tell from our social media feeds, we thoroughly enjoyed our first time at CES, the world’s largest consumer technology show! We want to thank everyone who came to visit our booth, shook our hands, and took the time to understand our brand and vision. The Socialite Collection is more than just a line of luxury smart bracelets – it’s a symbol of fashion and technology merging together as one. With wearable technology rising to new heights, it’s absolutely crucial to place style, comfort, and design as top priorities for a successful product. After all, what’s the point of a wearable if you loathe wearing it? Fashionology, fashion tech, techsessory – call it what you want – but it’s something that we strive to excel at and hope it will improve the wellness and safety of our community at large.

In addition to debuting our collaboration with fashion icon, Iris Apfel, we also unveiled our latest product line for men – the Titan Collection of luxury smart belts. More details to come soon!

For those of you who missed CES, here’s a quick recap of all the things we saw, conquered, and were featured in:

  1. Engadget: WiseWear hides a safety alarm inside a woman’s bracelet
  2. LA Times: CES 2016: Robots, fancy wearables, toddler toys and – hair growers?
  3. USA Today: 10 fun gadgets ‘Unveiled’ at CES 2016
  4. BBC: CES Unveiled 2016: Smart jewelry and hair growth helmets
  5. InStyle: Iris Apfel Embraces Wearable Tech with a New Jewelry Collection: “I Think It’s a Brilliant Idea!”
  6. Mashable: A 94-year-old fashion icon designed your next health tracker
  7. Fast Company: Fashion Icon Iris Apfel is Designing Wearables for WiseWear
  8. WWD: CES 2016: The Best of Wearable Technology
  9. JCK Magazine: New & Next: 10 Hot Retail Topics for 2016
  10. The Today Show: A flying car?! See the coolest CES tech and gadgets
  11. Tech Times: Fashion Icon Iris Apfel, 94, Designs Fashionable Wearable Tech for WiseWear

 

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A sneak peek of our upcoming product line for men – the Titan Collection of luxury smart belts.

 

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The Calder (in Rose Gold, Gold, and Palladium) as a part of our booth’s display case.

 

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Did we mention we also won an award from Parent Tested, Parent Approved for ‘Top Pick of CES 2016’?

 

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WiseWear COO and CFO – Jason Wilson and Brian Anderson – holding our beautiful award from PTPA!

 

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A snapshot of our beautiful booth and display cases, designed and built by DSN X MFG.

 

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WiseWear founder & CEO, Dr. Gerald Wilmink, explaining how Socialite’s distress messaging feature works.

 

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Our beautiful box and charging case. Photo taken by Engadget.

 

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The Gold Calder. Photo taken by Engadget.

 

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The Kingston and Duchess in Palladium. Photo taken by Digital Bounds.

 

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The Calder in Gold. Photo taken by Engadget.

 

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The Calder in Palladium. Photo taken by Digital Bounds.

 

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The Calder in Gold. Photo taken by LA Times.

 

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The Socialite Collection featured on the TODAY Show with tech expert, Katie Linendoll, as one of the coolest tech gadgets at #CES2016!

 

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The Calder, sitting on the wrist of tech expert, Katie Linendoll – on the TODAY Show.

 

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The Kingston in Palladium, sitting in the box / charging case – on the TODAY Show.

 

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The Socialite Collection. Photo taken by The Verge.

 

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A look on the inside of our wearable sensors. Featured on KENS5.

 

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The Calder in Gold, sitting on the wrist of BBC tech reporter, Zoe Kleinman.

 

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USA Today tech journalist, Jennifer Jolly, showing off the Calder alongside WiseWear founder, Dr. Gerald Wilmink.

 

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The Calder in Palladium, sitting on the wrist of USA Today tech journalist, Jennifer Jolly.

 

 

Feel the Difference with Socialite

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From Socialite’s
tech features to fashion & design elements, we’ve covered a whole lot of ground this past month. As you can (hopefully) tell, we’ve dedicated so much time and brainpower into creating the perfect wearable for all women alike.

Since the inception of wearable tech, consumers have been limited to a narrow selection of wearables; most of which have paid little attention to aesthetics. First generation wearables are clunky, rubber, with colors that are either too masculine or too vibrant. Can a modern day woman get some variety up in here?! Thinking from such a consumer’s perspective, we bent over backwards to incorporate the most important details and features into an all-in-one product that speaks for itself.

Because the modern day woman is one of many things (class, independence, beauty and brains, to name a few), we tackled the great challenge of creating a solution that would help her achieve this ever-delicate balance. Behold, the Socialite Collection!

To top off this month’s theme of #DiscoverWiseWear, we’ve compiled our thoughts on what sets Socialite apart from others in the exciting newfound world of fashion-first wearables.

 

  • Breakthrough Technology
    • We combined the latest in ultra-small accelerometer technology and motion processing units into a small, light, but powerful package that could fit within a bracelet. Naturally, being all metal, the bracelet generated a challenging technological obstacle – how to get the radio signal out of the bracelet. We engineered an innovative solution using the bracelet itself (being electrically conductive) as part of the antenna, resulting in two U.S. patent applications. The advanced sensors are housed in the BRAIN component (bottom half of bracelet), offering the most accurate activity tracking and seamless two-way communication between the user and the device.
  • Equal Parts Function + Fashion
    • Instead of limiting the consumer to one primary function (i.e. Fitbit and activity tracking, Ringly and mobile notifications), we combined three meaningful features into one bracelet. This includes activity tracking, mobile notifications, and distress messaging. Each feature plays a fundamental role in most users’ lifestyles, for their sake of health & wellness, constant connectivity, and safety. While we do specialize in sensing technologies, we also have a strong focus on design and aesthetics – simply put, making things truly wearable.
    • To us, fashion is equally as important as function… especially in the realm of wearables. What’s the point if you’re not crazy about wearing it? Wearables can serve many purposes, but the one most overlooked is its ability to serve as a form of self-expression. As mentioned in Socialite Design Elements and Inspiration, “we wanted to design pieces that would be fitting for all kinds of lifestyles and spent a lot of time considering how and when the bracelet would be worn throughout the day.” We think the Socialite is perfect for ladies who are always hustling on-the-go, are rather health-conscious, jump from work to working out, desire to stay connected without the extra noise, etc. No matter where you go or what outfit you’re wearing, Socialite is fitting for all occasions.
  • High-Quality Materials
    • Each Socialite bracelet is made of brass and plated with precious metals, such as gold and palladium. Our fine, nonporous metal materials are made to maintain its quality and shine over time. Such materials also provide a more intimate and luxurious feel for users. We also designed Socialite to fit any person with a wrist circumference of 6.5 inches or less, so the bracelet has enough free space to move in sync with your body.

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  • Interchangeability: Mix-and-Match to Your Style
    • All bracelets in the Socialite Collection are interchangeable with one another, so you can separate the top portion from the bottom and change styles as often as you’d like. You have the ability to mix and match different styles with the simple detachment of the top and bottom halves using a small screwdriver. Purchase different platings and style to build your very own Socialite Collection.
  • Made to Fit Your Lifestyle
    • Socialite’s ability to mix and match is one way you can customize the bracelet to accommodate your outfit or mood. You can also customize and manage the following settings on the accompanying Socialite mobile app:
      • Pre-approved list of contacts
      • Vibration patterns
      • Touch patterns
      • Types of notifications
      • Monitor your activity throughout the day (i.e. number of steps, distance traveled, time active/inactive, calories burned)

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We are thrilled to officially release the Socialite Collection early next year in February 2016! Interested in learning more? Explore our
existing blog topics or head over to www.WiseWear.com to pre-order before it’s too late! Still have questions? Shoot an email to Info@WiseWear.com.

Socialite Design Elements & Inspiration

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Earlier this month, we finally got a chance to sit down with Lee Chan, our Chief Fashion & Design Advisor, and interviewed her on the design elements and inspiration behind the Socialite Collection. We compiled the best of her thoughts in Q&A form. Enjoy!

Q: Where and how did you start the design process for the Socialite Collection?

A: We first started out with the basics by fully understanding who the user is, what she truly wants, and what she would gravitate towards in terms of aesthetics, form, and value. Wearing jewelry is a form of self-expression. It can be considered a rather sensual experience because of how close it touches the skin. Bearing this concept in mind, we approached the design process with a strong emphasis on how it would feel to wear the bracelet. Would it be comfortable and versatile enough to wear all day long? Could we create a universal fit that would accommodate the curvature of all wrists? Such an intimate and tactile approach involved a number of steps, including hand sketching, wax casting, 3D printing, and steel mold injection. It was certainly a grueling process of trial and error… we cycled through several iterations before settling on the perfect designs that embodied the right elements of comfort and sophistication.

 

Q: What inspired the designs of the bracelets?

A: The inspiration for the Socialite Collection spanned from both history and geometric forms. Our infatuation with Italian links and interlocking geometries served as the ultimate foundation for the Calder. We incorporated fun and tasteful elements of symmetry so that the bracelet looks stunning from virtually every angle. The connected links represent unity between beauty and technology, bringing the best of both worlds together into one harmonious piece. The design was inspired to represent community, passion, and balance. The Calder has the most unique geometric form out of the collection. The Duchess was created out of a modern translation of traditional insignia jewelry. There is a long history associated with the insignia ring, often used as a personal signature for rulers & leaders and/or a symbol of family heritage. We were interested in playing around with this concept and eventually translated the ring design into a bracelet. The rectangular flat top served as the perfect face to expose a pop of color. The Duchess serves as a token of remembrance, symbolizing traditional values of love, strength, and promise. This style is perfect for those who seek a blend of modern and traditional detail. And finally, for the Kingston, we reimagined the WiseWear logo, with the intent to symbolize the company’s philosophy of creating beautiful things with true purpose. The design is rather modern and sleek, with the subtlest of details. If you look at the bracelet from a side angle, you will see a deep “W” indentation that replicates the WiseWear logo. It’s also a faint representation of a heartbeat, which symbolizes the generosity of life and wellness. The metal pearls add some texture to its smooth metallic surface, adding a touch of contemporary elegance.

 


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Original design sketch of the Calder

 


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Original design sketch of the Duchess

 


Original design sketch of the Kingston

Original design sketch of the Kingston

 

 

Q: Were there any specific design features and requirements that you had to conceptualize around? Any specific objectives you were trying to achieve?

A: We knew that the beauty of the technology could only be concealed and packaged into a beautiful accessory. Therefore, our goal was to create something that was truly beautiful, versatile, comfortable, and luxurious – something that could instantly make a woman feel confident from the moment she put it on. We wanted to design pieces that would be fitting for all kinds of lifestyles and spent a lot of time considering how and when the bracelet would be worn throughout the day. I believe the Socialite Collection has a strong degree of versatility, in the sense that you can wear it to the office, to your son’s soccer game, to a girls’ night out, or to a fancy date night.

 

Q: Describe how the woman comes into play.

A: I truly believe that when a woman finds a piece of jewelry, it’s an emotional connection with the beauty of the design and how the jewelry makes her feel. We tuned into those feelings throughout the design process and wanted to stay true to the customer’s desire of identifying with something that’s truly wearable. We wanted her to see the collection and immediately imagine herself wearing it in a variety of settings.

 

Q: How do you feel about the integration of fashion and technology? Where do you see it going?

A: The integration of fashion and technology, aka “fashionology”, is incredibly important because the world needs more products that wear and function well. Offering wearable products that function well, but lack in the comfort and style department quickly defeats the purpose. Once something is worn on the body, it becomes an object of fashion. The language of fashion is one of identity and value; and it’s something that technology is now learning to speak. Although technology may already be fully integrated in the consumer’s everyday life, I am confident that it will become more seamless, especially with a growing focus in fashion and design. The marketplace for fashion-first wearables is bound to skyrocket in the next few years. I look forward to seeing how engineers and designers will collaborate and innovate.

 

Q: What’s your favorite part about the Socialite Collection?

A: That’s a difficult question to answer… there are many aspects to appreciate. I love that these bracelets combine the best of technology and style. It’s unlike anything else I’ve seen in the market. It’s a true representation of both beauty and brains, which is typically deemed unattainable. Socialite defies those odds and empowers women to have it all. I also love the versatility of the collection, and the fact that all bracelets are interchangeable with one another. Playing on the metaphorical expression, the formation of the bracelet is actually made up of two components – the BEAUTY and the BRAIN. Users have the ability to mix and match different styles with the simple detachment of the top and bottom halves. The bottom half is called the BRAIN, which houses the advanced sensing technology. The top half is called the BEAUTY and is purely jewelry with no technical components. Women have the choice to buy multiple BEAUTYs and can assemble them to the BRAIN in no time with a small screwdriver.

 

Getting Down to the Specifics

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If you’ve been following our blog, you are now probably an expert on Socialite and its main functions, including activity tracking, mobile notifications, and distress messaging. It keeps you safe in urgent (or awkward) situations. It tracks your activity and performance throughout the day. It keeps you connected to the people and things that matter most, without being overly distracting. What else does Socialite do? Let’s get down to the specifics!

Beyond functionality, check out the accommodating product specifications that make Socialite a unique and innovative wearable:

Longevity. Each Socialite bracelet is made of brass and plated with precious metals, such as gold and palladium. Our fine, nonporous metal materials are made to maintain its quality and shine over time. Such materials also provide a more intimate and luxurious feel for users. We also designed Socialite to fit any person with a wrist circumference of 6.5 inches or less, so the bracelet has enough free space to move in sync with your body.

Battery + Battery Life. Socialite comes with a clip charger that charges by any 110V outlet or USB device. Without an LED screen to power, Socialite has an average battery life of approximately 72 hours depending on individual usage.

Bluetooth LE. So first off, you’re probably wondering… what does Bluetooth LE even mean? Bluetooth is a local signal that works within approximately 25 feet of your mobile device for short range data transfer. LE stands for Low Energy and is relevant to your device’s power consumption. Being low means that it consumes less of your device’s power to fuel your Bluetooth. When you’re more than 25 feet away from your phone, Socialite’s distress messaging and haptic mobile notifications will not work. However, it will continue to track your activity for hours on end. Once you’re back in Bluetooth range, your activity tracking and mobile notifications will update accordingly.

Without your phone, Socialite is simply a versatile accessory that adds a touch of sophistication to any outfit!

Haptic Technology. Vibrate once when you hit your daily goal of 10,000 steps. Vibrate twice for incoming texts. Vibrate three times for incoming calls. Tap three times for help. Socialite utilizes haptic technology, a mechanical stimulation that recreates the sense of touch by applying forces, vibrations, or motions to deliver real-time sensory feedback to the user. This tactile approach enables seamless two-way communication between the user and bracelet, and ultimately provides an enjoyable, screenless experience. Using gentle, yet firm vibrations, Socialite keeps you informed of your progress, performance, and mobile communications throughout the day.

To touch is to experience, but to feel is to live. – Loren Klein

Now it’s your turn to experience and live a better life with Socialite!

Mobile App. Socialite pairs with your mobile device, so you can receive real-time mobile notifications and updates on your activity performance throughout the day. You can manage your list of pre-approved contacts, vibration patterns, touch patterns, types of notifications, and monitor your activity on the accompanying Socialite mobile app. The app is available to download for free in the Apple App Store and Google Play Store.

Water Resistance. Socialite is water-resistant, but not waterproof. It cannot be fully submerged in water, so we strongly advise against taking it for a dip in the pool or bath. However, it is safe for handwashes, showers, splashes, sweat, or any wet weather conditions.

We thought long and hard to create a wearable that could fit seamlessly into all kinds of lifestyles. We are confident that Socialite embodies many different qualities and features that make your life a little bit easier, safer, healthier, and smarter. What are your favorite features? What did we miss?

The S’s of Socialite – Smart Activity Tracking

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Nowadays, it’s incredibly easy to get lost in the shuffle of life. As soon as we get off work, we’re rushing home to put dinner on the table, walk the dog, squeeze in some quality time with family and get at least six hours of sleep to fully recharge for the next day. Does this sound seemingly familiar? What’s missing from the equation? Making time for yourself and your health & wellness.

Unfortunately, there is no immediate, quick fix. You can’t turn healthy and fit overnight… but you can start your journey towards a balanced lifestyle by consistently monitoring your activity. Doing so naturally compels you to become conscious of your eating habits and level of physical activity throughout the day. Although these lifestyle changes will seem a bit challenging at first, it will eventually become a part of your daily routine to a happier, healthier way of living. And fortunately, Socialite is here to help.

Socialite’s smart activity tracking feature records your step count, distance traveled, time active/inactive, and calories burned. By tracking your progress on the accompanying Socialite mobile app, you can identify your strengths, spot areas for improvement, and stay on course. And the best part? Doing it all in style. Unlike other plastic activity trackers currently offered in the market, Socialite actually combines design elements of taste and sophistication. Its brass material and gold & palladium plating boost its luxurious appeal to a point where you forget that you’re actually wearing an activity tracker. Being truly wearable certainly helps with reaching your goals – because the more you wear it, the more accurate the activity tracking.

So, what goals should you aim for?

  1. Step Count. Get at least 10,000 steps in each day.
  2. Distance Traveled. Aim to walk, jog, or run at least 5 miles each day.
  3. Time Active / Inactive. You should try to sleep at least 6-7 hours every night, and squeeze in at least 30 minutes to 1 hour of physical activity.
  4. Calories Burned. This really depends on your goals… Did you know that you can drop 1 pound a week if you burn 500 calories a day? Slash your fat by burning at least 3,500 calories a week!


By tracking your activity and performance throughout the day, Socialite helps you better understand your body and what it needs to achieve optimal health. But at the end of the day, it’s entirely up to you to make smarter decisions for a healthier you.

Tell us what you think about Socialite’s smart activity tracking feature! Which health stats matter most to you?

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